Introduction: Below is an overview of what you’ll learn in this 16-week course. This is NOT a get-rich-quick scheme, nor do we promise any particular amount of success you’ll have. Your success making money through the Internet is dependent on the time, effort and expense you invest into your own success. The information taught here consists of the knowledge and techniques used by our founder to remain self-income for the 12 years immediately preceding the publication and launch of Ranking Trainer in March 2019. This is a DIY (“Do-It-Yourself”) system to build and promote your own websites regardless of your current skill or the type of business you have or want to start. This page provides a brief description of each of the 16 lessons in the course. Please contact us if you have any questions.
Each lesson is taught in a specific order to ensure the student has prerequisite information before moving to the next subject. The lessons are presented as streaming video together with some downloadable PDF’s and/or other content for study. Lesson content is subject to change without notice as technology changes. The length of each lesson can be as short as 10 minutes or less to 20 minutes or as long as an hour. The amount of study required by each student varies based on that student’s experience, learning pace and prior knowledge of the subject. By the end of the course, each student should be able to create and publish their own squeeze pages, landing pages and websites, conduct their own SEO to attract visitors, to generate leads and sales from their sites, track their results with analytics, follow up with leads and prospects through bulk and individual email, International/local VoIP calling service and SMS services, and create/conduct their own automated marketing campaigns.
Additional Expenses of Running Your Online Business
Running an online business is the least-expensive way to be self-employed. Although there are a number of additional expenses, none of them can be considered big and the total monthly expense can easily be substantially under $100. Successful implementation of the knowledge gained in this course requires additional purchases and/or subscriptions, such as website hosting services, domain purchase, online backup and/or firewall protection services, Marketing Automation, VoIP service, Bulk SMS service, Bulk Email, WordPress and other CMS Plugins and/or additional software.
Lesson 1 - Introduction to Online Marketing
After this lesson you will know the following:
- How these proprietary lessons will empower you to earn money using online resources in nearly any industry, and
- How to post a simple landing page and/or squeeze page begin building your marketing list and begin promoting your website. You will also learn how to instantly generate income as an Affiliate of Ranking Trainer.
- The following items are reviewed and explained in this lesson:
- Introduction to Modular Marketing
- Glossary of Terms and Acronyms
- Overviews of the following
- CMS (Content Management Systems)
- Marketing automation
- Bulk Email
- Voifone Bulk SMS
- Voifone Communicator
- Module integrations
- Affiliate marketing
Lesson 2 - CMS (Content Management Systems), Hosting and FTP (File Transfer Protocol) and
To go beyond simply opening a Facebook account and posting messages, you need to know how and where to publish a website. This lesson gets you started down that path. Long gone are the days when only those with HTML, PHP or similar programming expertise can design and publish websites. There’s a proliferation of CMS (Content Management Systems) software out there that make it possible to create websites, promote your products and services and make money on the Internet.
Lesson 3 - WordPress and Plugin Basics
Although there are many very good CMS programs out there, WordPress is by far the most widely used and popular. It started as just a blogging platform but quickly grew into the world’s most widely used tool for creating, editing and publishing websites. Although it may seem a bit intimidating to the novice, it’s a robust platform and will allow you to publish gorgeous websites capable of almost anything you can imagine. This introduction to WordPress will take the mystery out of using the most common CMS on the planet. You will “learn how to learn” everything there is to know about WordPress. (NOTE: This is NOT a comprehensive tutorial about “how to use WordPress”. It provides the basic concepts and techniques and provides ample links to very detailed “how-to” video tutorials and other online materials.
Lesson 3 - Practical SEO
Forget everything you think you know about SEO. We teach a different and fresh approach to this subject; one the works and one which will not make you the victim of the infamous Google Algorithm Updates. SEO or Search Engine Optimization forms the base of “getting found” on the Internet. Most people think it’s a mysterious thing. In fact, it’s not. The concept is pretty simple. Google, Bing, Yahoo and other search engines have a vested interest in making sure when people search for something, they find RELEVANT results. So, all the “optimization” activity is geared largely toward achieving this goal. At the same time, Google and other engines search your site for information to check it and ensure certain protocols are completed correctly. By doing the right “things” onsite (and offsite) you’ll wind up on the first page, near the top of the natural search results. You “MUST” be on the Google first page for your keywords or you won’t get enough response to matter. SEO is a VERY COMPETITIVE activity. It’s something that must be done continually to stay at the top position where you likely wish to remain. SEO takes time. Do NOT expect overnight results. It typically takes about 9 months to rank high enough to make a difference. So be patient and do not give up too soon! Traffic is out there; give it a chance to find you!
Lesson 4 - HTML Boot Camp
Although it’s not necessary to master HTML to build modern, sophisticated websites, we STRONGLY RECOMMEND a basic understanding of HTML and the basic syntax under which it operates. The basics of HTML are revealed here, including learn the most widely and commonly used code. You’re likely to at least SOME of this code from time to time as you build your own landing pages and websites. Learning to deal with “snippets” of HTML code is how you “tweak” various aspects of your sites to do exactly what you want. Don’t worry; we don’t expect you to actually MEMORIZE all this technical information. You’re just expected to remember the basic concept, and learn how to FIND the specific code you need, recognize it, and use it at the times when you need it.
Lesson 5 - Landing Pages and Forms
A “landing page” can be thought of as a single-page website. It can be a long or a short page, simple or complex – but normally it’s short and simple. Its purpose is to gather information about a prospect who is interested in whatever you’re promoting. This is the basic component for lead generation. It is the “OPT-IN” form which makes direct selling a joy instead of drudgery . . . and makes online sales possible without ANY direct contact with your customers . . .“doable”. We also include very necessary legal language which makes the difference between perfectly legal and successful promotions, and those referred to as scams. (HINT: You do NOT want to be thought of as a scammer or spammer.)
Lesson 6 - Email Lists, Database Manipulation & Management and Non-Database List Management
Closely related to landing pages are email and/or cell phone lists. But you must know what to do and exactly HOW to deal with lists to create a successful marketing campaign. “How” you use these lists and the type of lists you use is the key to whether you actually earn money from the leads you gather on your landing pages. Although this is a short description, the knowledge and skills you gain here are invaluable to online marketing success.
Lesson 7 - E-Commerce: How to Get Paid Online
If you have no method to accept money on your website, you basically have no method to EARN money. Period. (Except in those rare instances when you receive money in some manually delivered fashion. Although these can be legitimate, they are the exception to the rule.) Modern online marketing, for the most part, DEPENDS on your ability to accept major bank cards. Lucky for you, in today’s online world it’s pretty easy for almost everyone to qualify for an account that will allow you to accept major credit cards (called a “merchant account”). Not too many years ago, it was difficult to qualify for this type of account. Now, it’s not. There are instances where people are declined for a merchant account. As recently as just a few years ago, it was very complex, time-consuming and difficult to set up the e-commerce side of an online store and required the hiring of an expert. The complexities are STILL there, but when using the right tools, they’re all hidden behind special software that makes it possible for the novice to set up very sophisticated e-commerce by themselves themselves and accept payments through their websites. Don’t worry, if you are declined when you apply to get a merchant account there are work-arounds. We’ll make sure you know what they are.
Lesson 8 - How to Create Original Content
There’s so much content available these days for building gorgeous websites that some people may think they’ll never need to create any of their OWN custom-designed content. You’re likely to NEED this capability from time to time. This does NOT make you a professional graphic artist or designer, but you’ll be amazed at how you can produce high-quality images without any outside help. Everyone has their OWN idea of “exactly” what they want. One of the wonderful aspects of learning to “do-it-yourself” is it allows you full creative control over your masterpiece! You don’t have to be a talented designer to create customized images, art or graphics for your website. In fact, it’s likely that MOST of what you do with original content will be along the lines of converting one format to another or making some small modification to photos or art – like cropping, or changing the size of the file, etc. This lesson shows you how to do it these basic tasks without the need for a professional graphic design staff. .
Lesson 9 - PC, Mobile and Website Security and Backups
You “MUST” know something about Internet security to wade into these waters. If you don’t it’s not a matter of “if” you’ll get hacked, but “when”. If you know nothing and do nothing, your masterpiece website can be hacked in a matter of minutes or even seconds after publication. If you’ve dealt with computers for any length of time, you’ll know that awful feeling of losing 30 minutes, or an hour, or many hours or even days, weeks or months of work . . . because a file wasn’t saved and/or backed up. This is WHY you absolutely MUST follow one of the strategies you’ll learn in this lesson.
Lesson 10 - The Role of CRM in Modern Marketing
The founder of this company started using CRM’s back in the late 1980’s. The need for CRM’s was well-established BEFORE the term CRM was a “thing”. “Customer Relationship Management” has become a critical component of so many companies, regardless of whether they sell primarily online, or have a storefront, or do direct sales or use some other method of transacting with the public. The CRM gives you a single portal through which ALL communications and transactions with your customers are recorded. In a way, it’s the glue that holds your company together. And Now, Ranking Trainer makes it affordable for even the smallest of small businesses – even for a single individual to have and use one of the most sophisticated CRM’s available anywhere. Most CRM’s are simply too expensive for the average SMB or individual. Ours isn’t.
Lesson 11 - Marketing Automation
Marketing can be done WITHOUT automation to be sure. But if you ignore this essential tool, you’re really cheating yourself of TIME. Besides, computers are BUILT to do this sort of thing. We all experience marketing automation pretty much every day. Ever filled out a form online? Did you get a series of emails, text messages or recorded phone calls after that? THIS is one aspect of marketing automation. But it goes deeper than that. Learn all the relevant methods of enhancing your marketing efforts in this lesson.
Lesson 12 - Effective Bulk Email Strategy
Nothing is as ubiquitous as email marketing. Sadly, too much of it is SPAM. SPAM is illegal, won’t be tolerated within our system and by our students, and is completely INEFFECTIVE. If you want to lose money, reputation and waste a ton of time . . . do some spamming (and you won’t be in the online community very long). But, if done properly you can get ENORMOUS results from bulk email. If done wrong, it’ll KILL your business because your domain, your website and the email addresses based on your domain will be BLACKLISTED. This is the kiss of death for any kind of online presence or marketing. Just who DOES this blacklisting? Google, for one. And if you’re blacklisted by Google, and don’t get that fixed . . . you’re “done”. Or at least your domain is DONE. Once you’re blacklisted you can correct the problem if it’s not too serious. But if you have been blatantly spamming . . . you’re pretty much FINISHED with anything related to the domain you spent so much time, effort and money on. Pay attention to this lesson. It’s important. Besides, “effective” bulk email is REALLY effective and REALLY profitable! You “NEED” a good email campaign to enhance your efforts.
Lesson 13 - Effective SMS Strategies
NOTHING, and we really do mean NOTHING, gets a higher response rate than a well-orchestrated SMS (Short Message Service AKA text-messaging) campaign. But once again, it must be done properly to get a good response and must be done LEGALLY to continue doing it. You “will” be caught if you’re doing it illegally. So, don’t. Once you learn how to use our bulk SMS system, you’ll wonder why you never did this before.
Lesson 15 - SMM (Social Media Marketing) with Facebook & YouTube Emphasis
SMM is a close cousin to SEO and means “Social Media Marketing”. In fact, SMM generally allows you to get results much faster than SEO. So, does this mean you should focus only on SMM and not SEO to start? NO! Do both. You’ll need both. While Google dominates the world of SEO, the combo of YouTube and Facebook dominate for SMM. But did you know that YouTube is giving Facebook and Google Search some serious competition? It’s true, even though YouTube is owned by Google, it still competes for revenue. YouTube actually ranks second now for Internet searches. So, you really MUST have a presence in multiple social sites to be noticed and get the response rate you want. SMM works. Period.
Lesson 16 - Mobile Marketing Concepts
We round out our series of tutorials with a more in-depth discussion of mobile marketing. While SMS (text message) marketing is at the heart of it, mobile marketing is more comprehensive and sophisticated than “just” sending text messages. You’ve likely already experienced some of this sophistication. Often, when you’re in the vicinity of a retail store now, you’ll get a notification on your phone asking something about or offering something from that store. HOW is this done? Can it benefit you? “Maybe”. Mobile marketing in all its many forms is rapidly developing. It’s something you MUST know about to be a well-rounded online marketer.